Language Experts' Blog

Translating From German To English

When it comes to translating from German to English, the devil lies in the differences, so to speak. German syntax and the German tense system differ greatly from English syntax and tenses. German and English are both Germanic languages belonging to the Indo-European language family. As such, they share certain features. Examples are cognates such … Read More

When Mist Becomes Manure – Professional translation could save your brand

Clairol, the hair products company, introduced the Mist Stick curling iron a few years back. While the product sold well around the world, sales came to a grinding halt in Germany – ‘Mist’ of course being German for ‘manure’. Cue toothpaste was introduced to the French market by Colgate, sharing its name with that of … Read More

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