Language Experts' Blog

The Marketing Conundrum

Marketing: The mix of paid-for platforms and publicity, combined with free, earned interest that sells your product or service. Ask many a business owner and they will talk about their need to market more, market better and find new customers. This is particularly true of businesses with declining profits or market share. This brings us … Read More

Brand Activation ideas for SMMEs

Brand activation, a catchphrase that is used with abandon in the marketing sphere of business; such a positive phrase, to activate your brand, with connotations of growth and je de vivre. Get right down to the nitty gritty however and many in business will struggle to pin down just what a brand activation is. Even … Read More

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