Language Experts' Blog

When Mist Becomes Manure – Professional translation could save your brand

Clairol, the hair products company, introduced the Mist Stick curling iron a few years back. While the product sold well around the world, sales came to a grinding halt in Germany – ‘Mist’ of course being German for ‘manure’. Cue toothpaste was introduced to the French market by Colgate, sharing its name with that of … Read More

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