Top 3 Drivers of Brand Success in 2013

Perhaps one of the most notable trends in recent years is the changing consumer-brand dynamic. The previous brand-consumer hierarchy has crumbled, replaced with an equalitarian sentiment driven by people who sometimes struggle to make purchase decisions – whether it’s due to financial difficulties, or simply a matter of being spoilt for choice. Brands that survive are…

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Where will you meet your audiences in 2014

In 2005 the University of the Free State published Consumer behaviour trends in South Africa — A strategic marketing approach.In the document it is stated that, “when it comes to choosing which brand to buy, the balance of power has shifted away from the manufacturer towards the consumer. It is the consumer “pulling” rather than the…

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