How do you know your document has been properly translated?

In our diverse, multicultural business society we are faced with unique challenges. Doing business in 11 official languages requires documents to be professionally translated across language barriers. Mistranslations are easy, African inflections can be challenging to the untrained translator and literal translation errors are all too common in the industry. This creates a quality control…

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Top 3 Drivers of Brand Success in 2013

Perhaps one of the most notable trends in recent years is the changing consumer-brand dynamic. The previous brand-consumer hierarchy has crumbled, replaced with an equalitarian sentiment driven by people who sometimes struggle to make purchase decisions – whether it’s due to financial difficulties, or simply a matter of being spoilt for choice. Brands that survive are…

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Where will you meet your audiences in 2014

In 2005 the University of the Free State published Consumer behaviour trends in South Africa — A strategic marketing approach.In the document it is stated that, “when it comes to choosing which brand to buy, the balance of power has shifted away from the manufacturer towards the consumer. It is the consumer “pulling” rather than the…

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