The Marketing Conundrum

Marketing: The mix of paid-for platforms and publicity, combined with free, earned interest that sells your product or service. Ask many a business owner and they will talk about their need to market more, market better and find new customers. This is particularly true of businesses with declining profits or market share. This brings us…

My First Two Weeks, An Intern’s Eye View

This April we at Bangula have another talented new addition to our team: our new language and translation intern, Lorraine Shabangu. Lorraine is training in the Bangula office, lending her South African language expertise to a variety of language, translation and editing briefs. Take a look through Lorraine’s eyes at the first two weeks of her experience with us.…

Poor interpreting, no laughing matter

Two tragic events have placed South Africa at the centre of global attention recently.  The first and most monumental of these being the passing of global icon and heroic freedom fighter, Tata Nelson Mandela. The second and most recent event to put South Africa in the spotlight? The tragic death of Reeva Steenkamp and the…

What makes a good interpreter?

The professionalism and standards of the interpreting industry in South Africa have been under heavy scrutiny in recent times. The antics of the now infamous sign-language interpreter at Nelson Mandela’s memorial service and the dismal quality of interpreting in the Oscar Pistorius trial have illustrated the obvious problems presented by poor interpreting services. Achieving excellence…

The value of an in-depth quality control process

What was my next step? Is there still a need for what I am offering? How will I find out? How do I keep track of this? A quality control process essentially guarantees that the expectations of a project are met or better yet exceeded and the requirements are duly achieved. An in-depth quality control…

The benefits of outsourcing language services to agencies

If a business needs language services (copywriting, overwriting, editing, translation and proofreading) and document design services (graphic design and typesetting), it can follow one of three routes. Route 1: Take care of its requirements in house Route 2: Outsource its requirements to individual freelance service providers Route 3: Outsource its requirements to an expert language…

Brand Activation ideas for SMMEs

Brand activation, a catchphrase that is used with abandon in the marketing sphere of business; such a positive phrase, to activate your brand, with connotations of growth and je de vivre. Get right down to the nitty gritty however and many in business will struggle to pin down just what a brand activation is. Even…

Translating between German and English

German and English are both Germanic languages belonging to the Indo-European language family. As such, they share certain features. Examples are cognates such as Sommer/summer, trinken/drink and kommen/come. When it comes to translating between German and English, the devil lies in the differences, so to speak. German syntax and the German tense system differ greatly…

The Past, Present and Future of Afrikaans Translation

Under Apartheid, South Africa had two official languages: English and Afrikaans. Translation into and from Afrikaans was the order of the day. Afrikaans terminology lists were developed in most subject areas. In 1994, language policy in South Africa was democratised. Official status was awarded to 11 languages. Afrikaans was liberated from the zoo of artificial…